Create a Value Proposition

Create a compelling value proposition that sets your business apart. Use our "Think Bigger" worksheet to clarify your offering, solve customer problems, and showcase your unique value.

11/22/20242 min read

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What You Need to Know

In a crowded market, your value proposition is what sets you apart. It answers the key question every potential customer is asking: “Why should I choose you?” If you’ve struggled to articulate this clearly, you’re not alone.

What is a Value Proposition?
A value proposition is a concise statement that communicates what you do, the value you provide, and the problem you solve. It’s the foundation of your marketing and sales efforts, guiding everything from website copy to elevator pitches.

Why Your Value Proposition Matters

Differentiation: A strong value proposition makes it clear why you’re different from competitors.
Clarity: It ensures customers immediately understand the benefits of choosing your business.
Focus: It provides a roadmap for all your messaging, keeping your marketing consistent and impactful.

Breaking Down the Worksheet
The "Think Bigger" worksheet walks you through three simple but powerful prompts:

What do you offer? Clearly define your product or service.
What value do you provide? Highlight the benefits or results your customers will experience.
What problem do you solve? Focus on the pain points your audience faces and how you address them.

These answers come together to create a value proposition that’s both specific and compelling.

Examples of Strong Value Propositions

Slack: "Be more productive at work with less effort. Slack brings your team together, wherever you are."
Dollar Shave Club: "A great shave for a few bucks a month—no gimmicks, no contracts, no commitment."

Both examples are clear, focused, and emphasize the benefit to the customer.

3 Tips for Crafting Your Value Proposition

Speak to Your Ideal Customer: Use language and tone that resonate with your target audience.
Focus on Outcomes: Highlight the transformation or solution you deliver, not just features.
Test and Refine: Share your value proposition with customers or colleagues to gather feedback and make improvements.

Going Beyond the Worksheet
Once your value proposition is finalized, weave it into all aspects of your business:

Website: Display it prominently on your homepage.
Social Media: Use it in your bios and posts to attract the right audience.
Pitching: Share it in presentations and client meetings to communicate your unique value instantly.

Your value proposition isn’t just a sentence—it’s the backbone of your brand. It’s what attracts customers, builds trust, and keeps them coming back. Use the "Think Bigger" worksheet to articulate your value and position your business for success.

Ready to stand out in your industry? Download the Brand Building Playbook with the " Think Bigger" worksheet and start crafting a value proposition that resonates with your audience!

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